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Challypop Branding
Project type
Branding
Date
January 2024
Client: Challypop
Project included: logo design, branding, custom graphics and illustrations.
About the brand / brief:
Challypop is a new platform designed for social media creators (aged between 20 - 35 years old). The platform comprises content creation challenges, motivated by giveaways and monetary prizes to be rewarded based on creativity and organic engagement.
The client wanted me to channel these keywords...
Fun, competition, challenge, celebration, “popping”, Chupa Chups, bubble gum, silliness, energetic, creative, social media, welcoming, entertainment.
As a joint project between the founders of Tandem Collective and Bookinfluencers.com, the client wanted me to blend characteristics from both existing brands to form the foundations for Challypop’s branding.
